Thirty minutes into yesterday's Congressional hearing Facebook executive/digital wallet project head David Marcus was asked by even if not now, is there eventual intent to monetize the new data generated by consumer usage of the proposed Libra currency?    Marcus said no, that's not the intention at all, the indirect benefit to be derived by FB will come from the generation of transactions between and among the "90 million small businesses", in order to sell more ads. (This facilitating the welfare of the 90 million businesses, was repeated, contradicting the business premise of Facebook itself, founded on the individual consumer market) When asked about the Libra Association, the response was that no one necessarily has to trust Facebook itself, that it represented only one vote of the 100 members of the Association, and would not seek to control it...which of course begs the question, why was it that it was Facebook on hand to answer questions about it. In a further effort to maintain the premise that more actors than FB will be involved, it was disclosed that authorities in Switzerland will oversee data and privacy protections for the new cryptocurrency,   But a spokesperson for the Swiss agency, the Federal Data Protection and Information Commissioner, says it has not yet been contacted by Facebook.